Brand
Kit

Logo

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Wordmark

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Color palette

Six tokens. Everything in the product references these — if a surface needs another colour, that is a design conversation, not a hex. The values below are read from the running site, so they cannot fall out of step with it.

• Obsidian

  --obsidian

  Primary background. The ground everything else sits on.

• Signal

  --signal

  The one accent. Actions, focus, live state — never decoration.

• Bone

  --bone

  Light surface. Deliberately not pure white.

• Gold

  --gold

  Earnings and payouts ONLY. If it is not money, it is not gold.

• Static

  --static

  Secondary UI, borders, muted text.

• Pure

  --pure

  Text on dark surfaces.

Signal scale

Six tokens is the palette; this is the room to move inside it. Every step is derived from Signal — change the accent and the whole ladder follows. An audit on 12 September found 35 hand-picked greens across 145 uses, which is what happens when someone needs a darker accent and there is no sanctioned one. Reach for a step. Do not invent a green.

• --signal-tint-08 Tinted background wash
• --signal-tint-20 Hover fill, soft chips
• --signal-tint-50 Decorative dividers, chart gridlines
• --signal The accent — fills and dark-theme text
• --signal-85 Pressed and active fills
• --signal-70 Chart bars and large fills
• --signal-55 Icons and large text, 18px and up
• --signal-40 Body text on light — the only step that passes AA

Favicons

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Typography

Headlines and numbers people are meant to feel. Tight tracking, never below 1.5rem.

Everything a person reads rather than scans. Set around 65 characters a line.

Voice

Three rules. If a sentence fails one, rewrite it. Each one carries a counter-example, because a principle you cannot fail a sentence against is a poster.

• Say how it works, not how it feels.

  01 Mechanism, not adjective

  Anyone can write "fast payouts". We say Stripe routes the payout straight to your bank. The mechanism is the proof — a reader can check it, and a competitor cannot copy it by changing an adjective. If a sentence would survive being pasted onto a rival's site, it is not ours yet.

  SayBrands pay the full budget up front, before you ever start shooting.

  NotGet paid quickly and reliably for your amazing content.

• Define the product by what it deleted.

  02 Name the friction we removed

  Every creator arrives carrying the memory of the last platform: the application, the waitlist, the demo call, the chasing. Naming those out loud does more work than any promise, because it proves we know what the job is actually like. Be specific about the thing removed — a vague "frictionless" removes nothing.

  SayNo waitlist, no application, no follower minimum.

  NotA seamless, frictionless onboarding experience.

• Never claim what the product cannot show.

  03 Verified, not vouched

  Verification is the product, so the writing has to hold the same standard the platform does. Every number we print is one the reader could go and check, and every view we count cleared organic-reach verification before it did. We do not round up, we do not cite ourselves, and when something is withheld we say it is withheld rather than leaving a gap.

  SayEvery view runs through organic-reach verification before it counts.

  NotTrusted by thousands of creators worldwide.