How to run a clipping campaign (brand guide)
Clipping gives brands something traditional influencer marketing can’t: the volume of many creators at a price tied to real performance. Running a campaign is straightforward — here’s how to launch one that actually moves.
Step 1: Fund a budget and set your rate
Decide how much you want to spend and what you’ll pay per 1,000 verified views. The full budget is escrowed before the campaign goes live, so clippers know the money is real and you only ever pay for views that happen. There’s no minimum to start — though a meaningful budget gets you meaningful reach.
Step 2: Write a brief clippers can run with
The brief is what turns your budget into good clips. Keep it clear and specific:
- →Point to the source content you want clipped.
- →Specify required hashtags, mentions, and any sound or link.
- →Name the platforms that count (TikTok, Reels, Shorts, X, and more).
- →Set guardrails — what’s on-brand and what to avoid.
Step 3: Let volume do the work
Once live, your campaign hits the board and clippers compete to make the best-performing clips. Instead of one negotiated post, you get many angles on your content across many accounts — and every view is verified as organic before it counts.
Step 4: Pay for performance
You pay per verified view out of your escrowed budget, so spend maps directly to reach. Unspent budget when the campaign ends is yours. It’s marketing you can actually measure, priced on results rather than promises.
Launch your first campaign
Fund a budget, set your rate, and let the platform’s clippers do the volume.
Start a campaign →More: all guides · live campaigns