User-generated content
UGC campaigns
UGC is original content a creator films for a brand — in their own voice, on their own phone, to a brief. Brands pay per accepted deliverable, or per verified view when the creator posts it themselves. Budgets are paid up front, before a campaign goes live, so the money behind a brief is real before anyone films.
I want to commission UGC
Fund a budget, publish a brief, and pay for the content you accept. Many creators, many angles, for what one studio shoot costs.
Launch a campaign →I want to get paid for UGC
No follower minimum — brands are buying the content, not your audience. Connect the account you post from and submit to a funded brief.
Create a free account →The two ways UGC gets paid
Per deliverable
A set fee for each accepted video. The brand uses the content — in ads, on a product page, on their own feed — so the creator’s follower count is beside the point. Predictable for both sides.
Per verified view
The creator posts it to their own account and earns on the reach it gets. Every view runs through organic-reach verification before it is paid, so the brand is buying distribution that actually happened.
Read first
What is UGC? A plain guide to user-generated content
UGC is content a creator makes about a product, in their own voice, for the brand to use or for the creator to post. Here is what it means in practice, how creators are paid for it, and how it differs from influencer marketing and clipping.
How to become a UGC creator (and get your first paid brief)
You do not need a following to be paid for UGC — you need three or four videos that prove you can film to a brief. Here is what to make, how to price it, and where the work comes from.
How to hire UGC creators (a brand’s guide)
Briefing, pricing and usage rights for UGC — what to specify, which payment model to choose, and how to get usable content back instead of a folder of near-misses.
Common questions
- What is a UGC campaign?
- A brand funds a budget and publishes a brief; creators film original content to that brief and submit it. The brand pays per accepted deliverable, or per verified view when the creator posts it to their own account. The budget is paid up front, before the campaign goes live.
- Do I need followers to be paid for UGC?
- No. A brand commissioning UGC is buying the content, not access to an audience — which is why creators with small followings do this professionally. A following only matters on campaigns that pay per view, where you post it yourself.
- How is UGC different from clipping?
- Clipping starts from footage that already exists: a stream, a podcast, a song. The clipper edits it down and is paid for the views it earns. UGC starts from nothing — the creator films it to a brief, and is usually paid for the deliverable rather than the reach.
- Who owns the content?
- That is set in the brief, and it is worth being explicit. Paying for a video is not automatically the right to run it as a paid advert indefinitely. If a brand intends to use it in ads, the brief should say so and the rate should reflect it.