Clipping campaigns on Instagram
Run a clipping campaign on Instagram
Reels put short vertical video in front of people who do not follow the account that made it, which is what makes Instagram worth paying clippers for. It is also the platform where presentation matters most: the same cut lands differently depending on the cover frame, the caption and the first second, so it rewards clippers who treat it as its own medium rather than a place to repost a TikTok.
Launch a campaign →What to get right on Instagram
Ask for native edits
A clip with another platform’s watermark reads as second-hand and is distributed accordingly. Make a clean export part of the brief.
The first second is the whole job
Reels are judged on retention from the opening frame. Say what the hook should be about; leave how to find it to the clipper.
Collaborators and tags
Requiring a tag or a collab invite is how the reach attaches to your account rather than evaporating into someone else’s feed.
How a clipping campaign works
Fund a pool
Set a budget and a per-view rate. The full budget is paid up front through Stripe before anything goes live.
Clippers post
Your brief hits the board and creators cut and publish to Instagram.
Pay per verified view
Every view runs through organic-reach verification. You only pay for views that actually happen.
Questions brands ask about Instagram
- Do Reels or feed posts count?
- Set it in the brief. Most clipping campaigns run Reels, because that is the surface Instagram uses to reach people who do not already follow the poster.
- How are Instagram views verified?
- Each clip is matched to its post and measured over time, then checked for organic reach before it is paid. Instagram is the platform where that measurement is hardest, so it is the one we invest the most in getting right.
- Can I run the same campaign on Instagram and TikTok?
- Yes — one campaign can accept several platforms, and you can set a different per-view rate for each, which is how most brands handle the fact that a view is not worth the same everywhere.
Put your budget where the views are.
Fund a campaign, set your rate, and let the platform’s clippers do the volume — verified views, a budget paid up front, no retainer.